Drift Website
Overview
Drift is an AI-powered buyer engagement platform that automatically listens, understands, and learns from buyers to create the most personalized experiences possible.
Problem Statement
The Drift website was due for a makeover. While built on a strong foundation, the existing version lacked depth in showcasing the product's full potential.
Company
Drift
Contributors
Alex Willis - Design and Dev
Henry Tung - Development
Sarah Porter - Design
Michelle Balaban - Design
Andrea Carrillo - Direction
Technology
Figma
Wordpress
Product Visualization
Our approach to product visualization was a combination of our visual brand (our colors, flat shapes, black rules/lines and humans), and our product UI elements. We’ve applied minimal styling to the product elements to create a consistent brand experience from visual brand to UI/UX.
Page Creation
In our page creation process, we integrated the product visualization project's findings and a carefully curated set of design elements, known as atoms, to maintain consistency throughout.
Navigation
Finally, we conducted a comprehensive analysis of the navigation. By delving deep into the data, we found valuable insights that empowered us to make informed decisions aimed at enhancing the user experience and ensuring prospects could easily locate the information they sought.
