Drift Events
Overview
Drift takes pride in their events, consistently delivering value to both prospects and customers in the realm of marketing. Design lies at the heart of these events, ensuring that each one offers a fresh and improved experience compared to the last.
Problem Statement
Ensuring the consistent delivery of high-quality Drift events required a dedicated effort, prompting us to approach each main event with a renewed perspective. Our primary objective was to uphold an exceptional experience for all attendees, regardless of the specific Drift event they were participating in.
Company
Drift
Contributors
Alex Willis - Design and Direction
Michelle Balaban - Design
Technology
Figma
Illustrator
InDesign
Photoshop
After Effects
Vision Launch
As Drift prepared to unveil three groundbreaking product lines that would revolutionize conversational marketing. We aimed for a modular concept, reflecting the idea that Drift wasn't undergoing a fundamental change, but rather evolving and enhancing its capabilities to a new level of power and efficiency.
CONVERGE
Long before the surge of ChatGPT, Drift boasted years of artificial intelligence expertise, culminating in an event that offered a glimpse into the future of business. Departing from conventional AI design tropes, our aim was to craft a unique visual identity that would distinguish this event from previous Drift gatherings.
This event had the highest attendance in Drift's history.
GTM Lab
GTM Lab is an annual event designed to infuse excitement into the virtual space for Go-to-Market (GTM) leaders and individual contributors (ICs). With a focus on a relaxed and enjoyable atmosphere, the event attracts top industry experts to share valuable insights. Our objective was to convey its playful essence and departure from conventional marketing materials. We successfully crafted an identity that transcended the ordinary, embodying the vibrancy and innovation of GTM Lab.
